Boost Fan & Member Engagement with Salesforce & Blackthorn

Adam Troughear
Managing Director
November 29, 2023
2 min read

📈 Looking to boost your fan and member engagement at a sports club or association? 🚀

On a rainy Sydney morning, Wednesday, Nov 29, 2023, Skie, Blackthorn and Salesforce hosted a targeted industry gathering to discuss how we’ve helped some of our mutual sporting and association customers improve their engagement and experience. We were also lucky enough to have Rob Pickering from the AFL share his story and experience with the group.

The event started with Clare Youngs hosting a fireside chat with Rob Pickering. Hearing about Rob and the AFL’s journey with Salesforce was very insightful; many takeaways for other organisations about to or already on their digital transformation journey.

Adam and Ivan from Skie then took the group through a demo of what we’ve built for Richmond Football Club and the Australian Racecar Drivers Club.

From Skie’s perspective, in the sporting, club and association landscape, there are several key challenges we see today.

We typically tackle these challenges from a use-case perspective in three areas; CRM, Corporate Sales & Hospitality, Member Services & Portals and Marketing & Engagement.

No matter what use case you tackle first, we build out a roadmap to consolidate workflows and data onto Salesforce to deliver a connected experience for your internal team and your members and fans.

To learn more about how we’ve partnered with organisations like Richmond Football Club, Hawthorn Football Club, Cricket Victoria, AFL Players Association and Australian Racecar Drivers Club, book in your Salesforce Discovery Session with our team.

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